Here at ISIMI KIDS we intend to diminish racism, bullying, and discrimination one child at a time through cute self-represented cartoons, catchphrases and positive affirmations that will promote children’s understanding and identification of similarities between them and their peers. Our objective strives for children to be caring, inclusive and open-minded to the beauty that lies within differences, which will help raise and sustain a strong and healthy generation from the very start of their childhood.